Revolutionising Sustainable Living: A Closer Look at COCOLI's Impact during an episode of the 4zero Impact Series.
In a world facing pressing environmental challenges, innovative startups are emerging as beacons of change. One such pioneering force is COCOLI, a Berlin-based company revolutionising the concept of conscious living through their unique approach to furniture consumption. In this episode of the Impact Series, hosted by 4zero, Michael Palmer engages in an insightful conversation with Greta Schindler, Co-Founder and Chief Marketing Officer at COCOLI, shedding light on the company's mission, journey, and the future of sustainable living. We break down the discussion here:
The Journey Begins
The focus of this discussion centres around COCOLI's mission, which Greta aptly describes as "a place for second-hand furniture." However, the name itself, COCOLI, carries a deeper significance—it stands for "community of conscious living," reflecting the company's commitment to sustainability and fostering a mindful lifestyle.
Aiming for a Greener Future: COCOLI's Role in Sustainability
As Greta elaborates on COCOLI's vision, it becomes evident that the company is not just a marketplace but a movement toward more sustainable consumption. COCOLI's unique approach extends beyond pre-owned furniture and includes showroom returns, overstock, and vintage items. By giving furniture a second life and diverting items from landfills, COCOLI addresses the concerning issue of waste in the furniture industry.
Environmental Impact: The Numbers Speak
Greta delves into the staggering numbers that highlight the environmental toll of the furniture industry. Within the USA alone, 15 billion tons of furniture is discarded annually, and a mere 20% of this being recycled, the magnitude of the problem becomes clear. Greta notes that COCOLI is driving change by encouraging conscious purchases, helping to decrease carbon footprints, and contributing to a more sustainable future.
Differentiating Factors: COCOLI in Comparison
Greta emphasises three key differentiators. Firstly, COCOLI offers a diverse range of furniture, including not only second-hand items but also showroom returns and overstock items. Secondly, the company curates items for quality and style, ensuring customers receive items that meet their expectations. Finally, COCOLI handles the entire logistics process, making the buying and selling experience seamless and convenient.
Sustainability Meets Affordability
Greta and Michael discuss the balance between sustainability and affordability, a unique aspect of COCOLI's model. By offering prices that are significantly lower than the original, COCOLI enables customers to make eco-friendly choices without breaking the bank. This affordability factor plays a pivotal role in attracting customers who want to contribute to sustainability without compromising their budget.
Consumer Behaviour and the Future of Sustainable Consumption
Greta highlights the changing consumer behaviour, particularly among the younger generation. Sustainability plays a significant role in purchase decisions, with a notable 58% of participants in Germany indicating that sustainability influences their buying choices. This trend is fueled by conscious young consumers who are digitally savvy and value both sustainability and affordability.
Looking Ahead: COCOLI's Future and Impact
The episode concludes with a glimpse into COCOLI's future endeavors. Greta outlines the company's focus on optimisation, utilising technology and automation to streamline operations. COCOLI, like us are also on a B Corp journey, to get their certification which further solidifies COCOLI's commitment to sustainability and accountability. Greta's passion and COCOLI's innovative approach signify a promising future, where conscious living and sustainable choices intersect harmoniously.
A Sustainable Revolution
COCOLI's journey reflects the power of innovation in the quest for a sustainable future. By giving new life to furniture and addressing the growing issue of waste, COCOLI has positioned itself at the forefront of the furniture industry's transformation. With an emphasis on affordability, sustainability, and consumer awareness, COCOLI is catalysing a paradigm shift in consumption habits. As the company continues to grow and evolve, its impact on sustainable living promises to be truly transformative.